GEICO Cavemen

2007
03.10

There was an article a few days ago on CNN.com that said:

ABC said Friday it had ordered a pilot for a comedy, tentatively titled “Cavemen,” that features the characters used in a series of ads by the insurance company.

In the ads, cavemen appear insulted by a Geico pitchman’s claim that the company’s Web site is so easy to use that “even a caveman can do it.”

The potential series, one of 14 pilots that will be produced by Touchstone Television this spring, features the cavemen as they “struggle with prejudice on a daily basis as they strive to live the lives of normal thirty-somethings in 2007 Atlanta.”

…and I thought to myself, “You know what? I’d actually watch that”.

One could argue that the cavemen were already beginning to appear on the TV show “Heroes“…


Heroes:  Ted Sprague is NOT a caveman

In any event, let’s take a look at the existing set of “caveman” commercials — every single one of them taps in to that same part of all of us that enjoys watching socially awkward moments unfold. “The Office” uses that sort of humor in a way that’s pure genius.

Anyways, here’s all of the ads:













And if you’re offended by all this anti-caveman advertising, well… go visit Up With Cavemen!

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